Middleastaby Lily Davey-Gurion | 15.05.18
The flat terrain, sunny weather, and compact size of Tel Aviv makes cycling one of the best ways to get around.
When Middleasta arrived on the scene four years ago, it became clear that bikes aren’t just a means of travel, but are also part of a culture and lifestyle here in the city. Arnon Fisher, creator and founder of stylish bike brand, Middleasta, is a true leader in the local bike scene and his contribution has had a great impact on the market.
The bikes Fisher creates are handmade with strong magnesium making them tough and durable yet light and nimble at the same time – a combination that allows riders to glide through the streets at ease. After thorough research and experiments with various materials, Fisher arrived at a perfect formula, offering a bike that absorbs energy while remaining lightweight, quick and extremely responsive.
Aside from comfort, the Middleasta frames are shaped beautifully with an elegant, aesthetic design. Who wouldn’t want to get their hands on one of these!
Photos by Seli Ben Arie